MARKETING BY DJR


RETRO GAMING BRAND
Brought Retro Gaming Back With a Vengeance
I remastered Retrega into a digital force by fusing retro nostalgia with bold, emotionally-driven storytelling that honored the golden age of gaming. From community-building campaigns like The Retro Gamer Code and Retro Gaming Cocktail Ideas to shareable series like Reasons to Retro Game and Retro Gaming Wisdom, I reshaped vintage gaming into a lifestyle worth celebrating. With a strong visual identity, relatable brand voice, and deep understanding of the retro gaming audience, I positioned Retrega as the go-to hub for collectors, fans, and families alike.
HIGHLIGHTS
• Created immersive campaigns that turned niche nostalgia into shareable experiences
• Built storytelling models that captured the heart of classic gaming while staying fresh and relevant
• Curated hidden gems and nostalgia-rich finds that resonated with longtime fans
• Positioned Retrega products as exclusive collectibles tailored for dedicated retro gamers
• Produced insight-driven content on collecting, game room tips, and vintage trends to build trust and grow loyalty
