MARKETING BY DJR
FILMMAKING LIFESTYLE BRAND
Redefining What It Means to Make Movies
I transformed Filmindset from an apparel concept into a movement that champions filmmakers, film students, film crew members, and enthusiasts. By blending bold visuals, witty campaign ideas, and real filmmaking insight, I positioned the brand as both a celebration of set life and a trusted voice within the creative community. With campaigns like Film Crew Creed, Director’s Cut Cocktail Ideas, and Reel Deal Dating Tips, Filmindset connected emotionally with creators while honoring the humor, grit, and beauty of the filmmaking journey.
HIGHLIGHTS
• Built a brand voice that reflects the dedication and humor of filmmaking culture
• Created storytelling series that resonated with film lovers across experience levels
• Shaped product messaging around pride, passion, and behind-the-scenes identity
• Designed unique lifestyle concepts to reimagine how filmmaking is celebrated, while redefining each role on set as a high-performance craft powered by precision, pressure, and creative intensity
• Developed educational and inspirational content that positioned Filmindset as a creative resource
